Hong Kong based writer and editor Rachel Wilson set up Jacaranda in 2009 to help clients with their editing, writing, publishing and consulting needs.
Jacaranda is all about shaping the English language to connect with the reader for marketing, educational, editorial, literary or academic purposes; in digital or print format.
Our credo …
“People are time-poor; their attention is pulled in all directions, so make your words count. Every last one of them.”
“Don’t settle for what’s been done before. Where’s the fun in that? Catch their eye, make them think, spark their imagination. Now you’re talking.”
“There’s no place for ambiguity. Whether it’s a six-year-old child using your teaching materials or a thirty-something foodie reading your latest dining offer, you need to get the message across.”
“Sloppy copy is the equivalent of a bad hair day or spinach between the teeth: everybody notices but nobody says anything. Check in a mirror before you step out the door. And … smile!”
In their words
"Rachel is a dedicated and experienced professional at the top of her field in educational publishing and programme design. The workshop and materials she designed and delivered for us was creative, inclusive, and irresistible to learners. We will be working with Jacaranda again and again."
Jenna Ho Marris, Tai Tam Tuk Foundation
"Rachel has been our group editor for several years. She is efficient, accurate and has an eye for detail – a great asset in upholding our brand integrity and consistency."
Winvy Lung, The Peninsula Hong Kong
"Rachel wrote several children’s storybooks for us. She can develop engaging plots and memorable characters that keep readers hooked from the first page."
Dr V. Gasper, Oxford University Press (China)
"Rachel's training was inspirational, energising, bringing lots of ideas, with both substantial and in-depth knowledge together with case studies, learning from experience and being fully practice-oriented."
Linda Lim, Pearson Education South Asia
"My experience of working with Rachel was fantastic. Her ideas were creative yet practical and we were very fortunate to be able to draw upon her expertise."
Emily Gale, BBC Worldwide
"Rachel is a team player. She gets involved, really cares about the outcome and will do what it takes to get there."
Mia Bourgeois, Altitude 22
"I have worked with Rachel on a number of projects over the years and value both her expertise and the professionalism with which she meets the brief and respects the deadlines."
Mike Mayor, Director, Pearson English